Despite the drama at last year’s controversial Mumsnet Blogfest, I decided to go again this year. I love going to events where I can socialise with like minded bloggers and Blogfest gives you the opportunity to learn new things during the talks too.


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I arrived just in time for coffee, pastries and a few hugs before the first panel session started. 


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I’m afraid, I just wasn’t into it. I was bored from the start and ten minutes in, one of the panellists stated a very strongly formed opinion as though it were fact. It was an opinion that I would never agree with and the way it was declared, grated on me. I thought “here we go again” and not wanting to be made angry from the start of the day, I got up and left.

It was the best move I made.

I found the lovely team from Mark Warner Holidays, who not only remembered me, but were keen to hear how I was and asked about the current status of my health issues, including last year’s Thyroid Cancer and my more recent removal of pre-cancerous cells from my cervix. We had a lovely long chat and despite it only being 10am, I started on the delicious mulled wine the the Mark Warner bar staff were making from their Alpine Ski themed bar!

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I also met the highly talented team from WAH London, who painted my nails. I was so lucky to have left the talk when I did, because it meant I didn’t have to queue at all to get my nails done. Along with a lovely lady from Talk Talk, we had a really nice chat about twins and nails and all manner of things, whilst drinking more mulled wine. I was really thrilled with the gorgeous job that they did of my nails, designed to match my dress.


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I had such an enjoyable morning.

It was really nice to chat to so many of my blogging friends. Particularly Laura from Tired Mummy of Two, because I was so thrilled to hear the news, that her daughter Elizabeth is on her very last week of chemotherapy – she too has beaten Leukaemia! I hope they have a really fab time celebrating.


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Throughout the day, I caught up with lots more blogger friends and entered some of the competitions run by the sponsors. I caught up with my 2013 sponsor Coca Cola, who have recently launched their new product, Coca Cola Life. You can see my review of Coca Cola Life here.


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I had a delicious lunch of noodles and prawns (I was warned by other bloggers that the beef dish was awful) and then hit the desserts, which were totally yummy!

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I thoroughly enjoyed the talk by James Dearsley from The Digital Marketing Bureau about how to get more out of Google. He made it interesting, lively and funny. I actually felt that I had learnt a lot from that session and I have come away with a ton of questions to email the poor guy as he ran out of time.


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I also enjoyed the session on YouTube, as this is an avenue I want to explore more on my blog. I learnt an awful lot from that session too and really hope I can put it into practise.

Unfortunately I didn’t get anything out of the other sessions I went to. I found them boring, only vaguely related to blogging and one went way off on a tangent away from the topic title. I left most mid-way through in favour of socialising, drinking wine or chatting to brands.

My highlight of Blogfest, was Lucy Porter. She was SO funny. I was quite literally laughing out loud. There was lots of rude jokes about the male anatomy and plenty of swearing. What a way to end Blogfest – absolutely hilarious!


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  1. Katy Hill says:

    Great write up! I was supposed to be there, but my youngest was really unwell Friday night so I didn’t feel comfortable leaving him. I often find that the social side of these things is my favourite part. And LOVING those nails! See you next year! x

  2. Sarah MumofThree World says:

    Sounds like a bit of a mixed bag! I haven’t had that impression from others, but I do think people tend not to be 100% honest about these things as they so want it to be the most amazing experience ever and it often isn’t really! I feel slightly less jealous now as I did have a case of FOMO yesterday!
    Sarah MumofThree World recently posted..Silent Sunday 9.11.14My Profile

  3. The Ginger Warrior says:

    I like honesty, Emma, and if I’m being honest then I must also confess that BlogFest did very little for me. I didn’t like the venue – too block like and impersonal – and I’m afraid I too found myself bored throughout the day, so much so that I left at 3pm. An hour and a half for lunch was too long but I must say that I actually really enjoyed the beef dish! And the salted caramel meringues were to die for. I may have eaten six. 🙂

    The opening session – I zoned out within 10 minutes. I did, however, enjoy the talks from Paul Armstrong and Kate Rushworth. Then I quit while I was still standing upright.

    I’ve been to three blogging conferences this year – BritMums, BlogHer in California and MumsNet. I would return to the first two but sadly my first time at BlogFest was also my last.

  4. Rebecca says:

    It’s funny isn’t it, this was my first blogging conference and I loved it! I found all the sessions I attended either useful or interesting. What was the comment that made you leave the first session? There were a couple of things I disagreed with in it, but I made my point at the q&a’s at the end. I’d happily go again, in fact I will. Seeing Nick Hornby, Job Ronson etc was worth the ticket price alone and Lucy Porter was amazing.
    Rebecca recently posted..Nice ‘n Easy Root Touch Up ReviewMy Profile

    • Emma Day says:

      I’m afraid to say I didn’t know ANY of the speakers or panelists. The only speaker I had even vaguely heard of was Lucy Porter and I wasn’t wowwed enough by any of them to even bother Googling them when I got home! So for me, the event wasn’t worth the ticket cost at all. I just loved the social side.

      Nice to hear somebody enjoyed it. That’s two years in a row for me where I’ve not been impressed. I much prefer Britmums Live.

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